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Research papers

Innovation and integration

The paper aims to describe how the BBC's Broadcasting Research Department sets about meeting the research needs of the Corporation's five national radio stations. Examples are used to illustrate how we are addressing two key strategic objectives...

Catalogue: Radio Research Symposium 1995
Author: Penny Young
Company: British Broadcasting Corporation (BBC)
July 1, 1995
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Citation

Young, P. (1995a, July 01). Innovation and integration. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/innovation-and-integration